Cambridge Dictionary defines branding as “the act of giving a company a particular design or symbol in order to advertise its products and services.” Not so long ago, this was a pretty accurate description of branding – at least, what the general consensus was at the time. Branding was (and still is) misunderstood by being reduced to its aesthetic component: visual identity. For many, whether specialists or not, branding is still just about the visual identity – name, logo design , packaging, etc. Even more so, while the concept of branding and its understanding have evolved enormously over the years, the same old vision of branding is being preached, even by high-level marketers. “Brands are essentially patterns of familiarity, meaning, fondness, and reassurance that exist in the minds of people.”— Tom Goodwin Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company.
Businesses are now adapting to the digital market, and they adjust according to the online trend. Online resources have considerably changed the way companies work. If you plan to enter an online store, you need to know about lead generation in digital marketing . Traditional ways of acquiring customers for your business are now totally different from digital means—companies before work hard to find customers for their products or services. Nowadays, businesses work hard so customers can find them. Competition is increasing in the digital world, and you need to know about lead generation in digital marketing. What is a lead? To truly understand lead generation in digital marketing, you should know what the terms mean. Start by determining a lead to your business. Leads refer to people who show interest in what you offer. There are various ways that people show interest, which includes downloading from your site, or subscribing for regular emails. When people who are now you